Thinking Differently for Better Human Experiences and Business Outcomes
Perspective. Think Differently.
Better human experiences require sensitivity to everything that influences our assumptions, attitudes, and behaviors. Change-making requires challenging the status quo. Business as usual is antithetical to invention.
Martha Bird, PhD
Business Anthropologist
Martha A. Bird is a dedicated practitioner of Generous Human Connection. She is known for her ability to think big and see small. Through applied social science research, Martha can help your organization see what's happening and find solutions that align to your business strategy and goals.
Better Human Experience,
Is Better For Business.
Workshop Facilitation
Workplace challenges and how we approach them affects innovation, and can cause inertia and hinder productivity.
Customized design thinking training sessions help participants think differently, offering new perspectives on various challenges.
Through guided exercises, Q&A sessions, and practice with business-relevant scenarios, attendees are invited to experiment with the status quo and view things in a new light.
Data Audits & Synthesis
In the realm of data, more is not always better. Too much data or data that doesn't work together often obscure critical insights. Data insights are most effective when they provide clear guidance for decision-making.
This service audits existing cross-organizational datasets and data streams, aiming to offer a clearer vantage point. This approach helps decision-makers navigate through complex data landscapes, enabling them to make well-informed decisions with confidence.
Decoding Org Culture
Organizational culture is dynamic and often differs from leaders' visions. It encompasses more than policies and practices; Culture is a network of personal and interpersonal interactions, driven by flows of authority, corporate symbols, rituals, and competing assumptions.
These services assist CHROs and other leaders in gaining a clearer understanding of the cultural dynamics within their workplaces, enabling them to better anticipate change.
Deliverables are known for being succinct, relevant, and actionable.
Research & Strategy for Forward Planning
Multi-method user research is vital for understanding how a product, service, or marketing message aligns with users' needs, attitudes, and behaviors. Effective user research begins with understanding the challenge, formulating the right questions, and choosing the best methods.
With extensive experience in both tactical and strategic user experience research (UXR) roles across various industries and markets, these services bring a global perspective and deep cultural sensitivity. This approach is fundamental to creating better human experiences for a diverse range of people.
Focused Actions. Global Impact.
Testimonials
“Martha developed a methodology which allowed Skype to understand more clearly its local relevance in key global markets. This process unearthed key insights into how to make Skype more culturally relevant in these markets and where changes in the product and the product experience would meet product goals across diverse markets. Martha is a clear thinker and credible researcher and is able to frame large strategic, tactical and brand questions into research briefs that deliver.
Gisela Gier
Lead Experience Design Researcher //
Expedia Group
We had the pleasure of hosting Martha at our recent MarCom team conference, where she shared her deep expertise in Design Thinking and its application to our daily activities as marketing and communications professionals. Her session was not only informative but also incredibly engaging. She has a unique ability to break down complex concepts into actionable insights, making them easy to understand and implement. Her approachable style and interactive approach fostered a strong connection with our entire team, leaving everyone inspired and equipped with new strategies to enhance our work. I highly recommend Martha for any team interested in leveling up your teams and your training.
Jim Calvo
Marketing Executive / Commercial Building
Better Human Experiences Are Better For Business
