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Writer's pictureMartha Bird

Hustle culture isn’t dead, it just got a Gen Z rebrand: ‘People want time to live their lives’

Updated: Nov 18

This video is featured on CBS Make It | Jun 28, 2023

The Death of the Career Ladder


Martha Bird's message in "The Death of the Career Ladder" is that Gen Z workers are redefining career success. Unlike previous generations, they don't prioritize a traditional, linear climb up the corporate ladder. Instead, they value purpose, autonomy, flexibility, and personal growth, often moving laterally or exploring varied career paths. The Covid-19 pandemic has further influenced their cautious approach to work and money, leading many to seek diverse income streams and more meaningful professional lives. This shift in values may also impact other generations in the workforce.



Martha Bird is referenced here stating:

If there’s one thing losing its meaning among Gen Z workers, it may be the idea of the traditional career ladder



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